Creative & content services
Do you have a content, creative, or story problem?
So many business and organisational problems are content problems. When an organisation has no clear, consistent, and compelling story, it lacks genuine meaning or a reason for being. Every person or organisation has a unique and interesting story to tell, but too often it is buried beneath process, bureaucracy, politics, or fractured thinking. I can help you find your story and the best way to tell it.
• Not sure how best to tell your story?
• Do you have the right process, team, and guidelines?
• Do you have too much or too little content - and is it too dull?
• Are your stories the wrong tone and poorly told?
• Is your content too dense, inaccessible, and out-of-date?
• Do you know what your story is, or if it's worth telling?
• Perhaps it's some or all of the above?
The content services I offer include:
• Writing and editing
• Storylining and storytelling
• Content creation, content strategy, and planning
• Content and concept development workshops
• Training – writing for screens, small and large
• Tone-of-voice guidelines
• Audience, user, or stakeholder analysis
• Content audits
I write in many different styles and formats:
• Digital, mobile, and web writing (awarded)
• Strategic planning and documentation
• Copywriting (awarded): all media
• Scriptwriting or screenwriting (awarded)
• Requirements or business analysis documentation
• Blog writing
• RFPs / pitching / proposals / presenting
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Typical engagements:
• Writing the digital tone-of-voice guidelines for ANZ Digital and ANZ Mobile, copywriting, and providing UX oversight
• Writing small business and accounting guides for Xero in New Zealand, Australia, the UK, and the United States
• Writing the online content and guidelines for a major New Zealand agribusiness and agricultural manufacturer
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If you’d like to see and discuss what these services involve in more detail, discuss previous projects, or see what some typical client delivery artefacts look like, please contact me.
You can also see my awards and client recommendations from previous engagements.