Website & digital services
Do you have a website, software, or digital problem?
I’ve worked on hundreds of websites, applications, campaigns, and digital platforms over the years. And nobody has once complained to me that a website or application was too easy to use. Never.
The reason the tech giants are pouring billions into AI and automation is that the best interface is no interface. So until the algorithm knows what you want or need before you do, we’ll all be stuck with an imperfect mental model: the interface.
Most commonly, an interface is just a barrier between a task and its completion. Great design, compelling content, seamless integration, and easy usability are simply about reducing these barriers. Ideally, to a point where they do not exist – with a perfect, sentient AI.
Until then, we can only hope to create digital products, services, and experiences that work for as many people as possible, as often as possible.
The software and website services I offer to address the most common business, usability, and design problems include:
• Digital Strategy & Consulting
Planning from idea to execution. Includes the vision, objectives, timeline, team, content, delivery, outcome, governance, success metrics, and more.
• Creative Direction & Concept Creation
What are you making and why? Is it original, compelling, and interesting? How do you best test the idea(s) before spending too much time and money?
• UX / CX (User Experience / Customer Experience)
What will your customers or users actually need to do? What genuine problem(s) are you solving with your website, app, or software?
• Information Architecture / Interaction Design
The devil’s in the detail – step-by-step, screen-by-screen, one interaction at a time.
• Research & Fieldwork
Finding out who your customers are and what makes them tick. Understanding their social and technical universe.
• Workshop Facilitation & Stakeholder Analysis
It’s amazing what people will say when they’re free to express their ideas in private. I’ll help you find out and deliver the truth – the good, the bad, and the ugly.
• Landscape / Competitive Analysis
What’s already been done (almost everything) – so how can you enhance it?
• Digital Content Audits, Strategy, and Marketing
Many clients simply don't know what's already sitting in their 'content war chest'. You need to know what assets you already possess – or what can be repurposed.
• Concept / Prototype Testing
Testing of concepts before a single page is designed or a line of code is written.
• User Testing / Usability Workshops and Analysis
Testing working software with your users or customers in a real-world environment.
• Content Testing
Find out if your content works before you create something that serves no genuine purpose or is hoping to find an audience.
• Software / Application / Intranet Design
Bespoke application design – from concept to reality.
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Typical engagements:
• New website for Milford Asset Management - User Analysis, Stakeholder Workshops, Information Architecture, Wireframe Creation, Content Plan
• New website for The Ombudsman (New Zealand) - User Analysis, Stakeholder Workshops, Information Architecture, Wireframe Creation, Content Plan
• Information Architecture for MBIE's (The Ministry of Business, Innovation and Employment) business.govt.nz website
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If you’d like to see and discuss what these services involve in more detail, discuss previous projects, or see what some typical client delivery artefacts look like, please contact me.
You can also see my awards and client recommendations from previous engagements.